Branding and app, website UX/UI for a new last mile mobility platform, ZET

While ZET joins the ranks of a fast-growing industry, it stands apart with its wide-ranging last mile transportation options from electric scooters to e-bikes all available at a touch via the mobile app. We participated in the project from the branding phase, building the brand experience to create an identity that communicates ZET’s mission to build a culture of new beginnings. We chose a striking red combined with strong typography and diagonal design elements, and used illustration and graphic design icons for better usability.

With ZET, mobility is more than going from A to Z, it’s the freedom to move and the beginning of something bigger.